Who We Are

Elizabeth (Liz) DiMarco Weinmann is the Founder and CEO of The DARE-Force Corporation, an educational resource company providing online and on-site training, consulting, and resources for visionary, intelligent, motivated women over 40 who want to pursue new ventures – in their careers, lifestyles, and communities.

Liz brings to the firm 25+ years of expertise and experience with global marketing services firms as a strategist, senior management executive, and marketer for Fortune 500 corporations and trade associations.  She is also the Founder and CEO of Weinmann & Associates, LLC,  which she began in 2005 to provide strategic consulting and marketing services to small and mid-size firms and nonprofits.

Liz is the embodiment of the determined women she invites to join The DARE-Force. Early in 2007, she began pursuit of a long-deferred goal to earn her MBA. There were only six women over 40 in her class of 51, leading Liz to conclude that there must be many other women over 40 who dream of pursuing new ventures but who lack the support to DARE.   Proving that it is never too late to do almost anything the mind, heart, and soul aim to accomplish, Liz founded The DARE-Force in 2008 to provide women over 40 with tools of empowerment, encouragement, and embrace.

Throughout her career with leading global marketing services firms, Liz led the creation, strategy, and direction of marketing campaigns for some of the best-known brands and associations in the world, specializing in products aimed at women aged 25 to 54.  Her work entailed talent management, professional development, and in-house training programs, as well as coaching clients ranging from senior executives to entry-level staff.

Liz has created and directed personal brand platforms and executive visibility campaigns, sales presentation training, media training, and management board reviews for a broad and diverse clientele.   Her extensive background in ideation, strategic planning, market research, and operations—combined with a research specialization in products that address the needs, concerns, and issues of 40+ women—make her uniquely qualified to help other women to DARE.

She brings a contagious exuberance, unbound sense of humor, and indefatigable optimism to share with women over 40 who may not yet believe that the best years of their lives are ahead of them.  Liz leads a group of energetic professionals of all ages who care deeply about women over 40, and she is actively engaged in pro bono work for a number of nonprofits.

In January 2009, Liz received her MBA in Finance and Leadership from New York University’s Stern School of Business, and she was recently appointed as an Adjunct Instructor in Marketing at the University.