Tasty. Healthful. Convenient. Economical. Think you can’t do all four? Think again. These are the demands of the Baby Boomer generation, and food marketers are paying attention now more than ever. Although younger consumers who are considered the most attractive target audience for almost any other product category, consumer behavior studies indicated that single-person…
While it’s not the hottest summer on record here in New York City, it certainly feels that way, given the temps reaching 100 degrees last week. Very little motivation to get away from the desk, table, laptop, TV indoors, with the A/C blowing away. Add to that the onslaught of barbecues, weddings, graduation parties and…
4 Factors That May Be Involved in Your Weight Loss Troubles I have my own story with regard to weight, and I hear daily from clients, friends, and colleagues – other over-50 women – about their trials and tribulations with slowed metabolism, weight gain, difficulty with weight loss, etc. So, after some research, and a…
If all you’ve ever DREAMED & DESIRED isn’t what you want for your life now or in the future, Go DARE! Do you DREAM of losing weight to get healthy? DESIRE to move to a different city? DREAM of starting a new career or starting a company over 40? DESIRE to master the guitar? Whatever…
A new year brings with it all sorts of resolutions for women over 40, many of them focused on our physical health, which usually DRIVES us to lose weight via a weight-loss diet or exercise plan. Other over-40 women make resolutions about finding a new job, new career, or changing some other aspect of their…
On June 19th, 2009, I turned 57 years old. The day after that was my graduation from business school – I was awarded my MBA in Finance and Leadership from NYU’s Stern School of Business. On that day, I was elated. As my name was called to go up on the dais to receive my…
The first few months of last year were sheer hell as I struggled with dieting (online through Weight Watchers – excellent!), launching a company (The DARE-Force Corporation – challenging!) and trying to exercise at least five days a week (I belong to a gym but most days I just walked for an hour in the…
Create a slogan for your REVOLT. What really helps me achieve my SMART goals – in business, in life and in causes I care about – is a call to action, a slogan, a tagline that I share with people who support my REVOLT and spur me on. In fact, what distinguishes the most memorable…
In the face of strong REVOLT, resolutions are mere wimps. In order to stage a successful REVOLT against my weight, I needed to be a strong Ruler – of my time, my resources, my diet, my exercise. If you’ve ever staged a REVOLT – for your life, your career, for a cause you care deeply…
For a big, brash and believable REVOLT, you need a lightning bolt. To jolt myself to lose 60 pounds last year and keep it off, I decided to literally scare the fat out of my body (that Catholic-school fear thing again). I set out to research all the ways that my appetite was a dictator…
As management geeks know, the acronym of SMART means S = Specific, M = Measurable, A = Attainable, R = Realistic, and T = Timely. If I didn’t set a specific, measurable, attainable, realistic and timely goal–with benchmarks, a deadline and timetable, I would be as sunk as I had been in previous years in…
Early in my career, the crusty cigar-sucking CEO of the ad agency where I worked used to preach to all of us creative types that â”Nothing happens until people get excited.†Believe him! At the beginning of 2009, as I had done at the beginning of very year for the past ten years, I â”resolved 
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