Tag: over 50

Advertising: Mature Brains Process Ads Differently

Companies have been aiming their marketing to people over 60 in very specific but perhaps unsuccessful ways, based on assumptions that may not be valid. A report from Nielsen NeuroFocus, the Berkeley, Calif.-based agency that specializes in neurological testing for…

Over 40 – DARE to Go Back to School!

Going back to school to get my MBA from NYU was truly one of the best things I ever did. With the global demand for higher levels of skills and education, adults are re-enrolling in college campuses across the nation…

High There! – High-rise over 40!

The education industry offers us literally millions of options for expanding the depth and breadth of our brainpower, from womb to tomb. Yet, there’s an assumption within some industries and organizations that when someone has reached the age of 50…