Margaret Thatcher – 1925-2013 You loved her or hated her. She saved Britain, or changed it irrevocably into a greedy, heartless, vastly divided nation. Either way, she was charismatic, powerful, and single-minded. She was proud of her nickname, “The Iron Lady” and she was definitely DARE-ing before her time. Whatever the world thinks of Thatcher,…
To read part one of this blog, click here There are all sorts of orators, spiritual advisors and other experts with plenty of advice on how to be happy. I don’t purport to be an expert, but here are six of my favorite EXPRESS-ways to happiness that seem to resound with other women over 40:…
Does Money Make Us Happy? Somewhat…But Studies Find It Isn’t the Most Precious Irreplaceable Thing – especially for Women Over 40 What is it to be happy? What are the defining characteristics of happiness? How does our notion of happiness change when we’re over 40? Are we happier if we make more money? Are…
The baby boom generation is history-making, life-changing, innovative and unusual. Boomers take literally the mandate of “…Do not go gentle into that good night.” And the boomer cohort is HUGE. According to the U.S. Department of Health and Human Services’ Administration on Aging, the number of Americans entering retirement age will nearly double by the…
As we enter yet another new year and another list of resolutions, many of us tend to focus on what we’re doing “wrong” or what we have to “do less of” or “give up”… [or insert vice of your choice] in order to lose the weight, stop smoking, find a new job, etc. There’s a…
Tasty. Healthful. Convenient. Economical. Think you can’t do all four? Think again. These are the demands of the Baby Boomer generation, and food marketers are paying attention now more than ever. Although younger consumers who are considered the most attractive target audience for almost any other product category, consumer behavior studies indicated that single-person…
Companies have been aiming their marketing to people over 60 in very specific but perhaps unsuccessful ways, based on assumptions that may not be valid. A new report from Nielsen NeuroFocus, the Berkeley, Calif.-based agency that specializes in neurological testing for consumer research shows that mature brains respond very differently to marketing messages. They are…
I recently posted a blog discussing Alpha women in our society, those women whose traits of leadership, self-esteem, and high emotional intelligence lift them up to shine above the crowd. And there are many of them! In fact, I soon realized there are now so many DARE-ing and powerful Alpha women in our country that…
This year both Prevention magazine and Adweek (an ad industry trade publication), published articles on over-50 women referred to as “Alpha Women.” Alpha women over 50 are often discussed in our media, but not everyone is in agreement as to what defines an “Alpha” woman. In fact, Adweek received complaint letters saying that marketers only…
I had a wonderful generational “Exchange” yesterday with a young female colleague who was helping me prepare for a Skype meeting with a high-energy executive not known for his patience with technology glitches. I assured her that I would not feel as if she were doing a “Skype for Dummies” session, but rather that she…
If you happen to be job-hunting over the age of 40, after many years of being firmly entrenched in the same company, industry or location, you’re probably feeling that is a daring project in and of itself – which it is. In that case, plant something new that improves your physical health, ramps up your…
Last month, my husband and I finally sold and moved out of the house we have owned for 30 years, opting for a small and much more manageable apartment in a Manhattan high-rise. Here’s advice for anyone deliberating a long-delayed move: The physical feat of moving will be chaotic enough, so plan it well. Arduous…
While it’s not the hottest summer on record here in New York City, it certainly feels that way, given the temps reaching 100 degrees last week. Very little motivation to get away from the desk, table, laptop, TV indoors, with the A/C blowing away. Add to that the onslaught of barbecues, weddings, graduation parties and…
After weeks of intense media speculation and some of the most awkward moments ever seen on live TV, long-time “TODAY SHOW” newscaster and consummate TV veteran Ann Curry finally said goodbye this morning to the show where she has spent the last 15 years. Regardless of one’s perceptions and attitudes about Curry, any woman over…
The collective tears of women over 40 who loved the “you-go-girl” commentary in every brilliant work of writer, filmmaker, director, devoted mother and dedicated wife, Nora Ephron, are surely filling every possible canyon, crevice and pit of negativity so that Ephron’s spirit lives on in each and every one of us. The astonishingly prolific Ephron,…
Why is it that media stereotypes of fathers focus almost entirely on the lovable but bumbling dolts, such as the character of Phil Dunphy on Modern Family, or uber-patriarchs, such as the police commissioner played by the very chiseled Tom Selleck on CBS’s hit series, Blue Bloods? In this era when we’re swamped with shallow…
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