Tag: over 40

Advertising: Mature Brains Process Ads Differently

Companies have been aiming their marketing to people over 60 in very specific but perhaps unsuccessful ways, based on assumptions that may not be valid. A report from Nielsen NeuroFocus, the Berkeley, Calif.-based agency that specializes in neurological testing for…

Over 40 – DARE to Go Back to School!

Going back to school to get my MBA from NYU was truly one of the best things I ever did. With the global demand for higher levels of skills and education, adults are re-enrolling in college campuses across the nation…