Tag: marketing

Advertising: Mature Brains Process Ads Differently

Companies have been aiming their marketing to people over 60 in very specific but perhaps unsuccessful ways, based on assumptions that may not be valid. A report from Nielsen NeuroFocus, the Berkeley, Calif.-based agency that specializes in neurological testing for…

DARE-Plan: Hope for the Best, Plan for the Worst

The government owns our banks, and General Motors, too. Job fairs have always swelled with thousands of people; now there are 60-year-olds in line with the 20-somethings. The supposedly recession-proof food industry (where my husband and I have spent our marketing careers for two…