From clients as well as students I teach at NYU, I am getting a lot of questions about the importance of having a career SPONSOR, specifically: 1) The role of SPONSORS vs. Mentors2) How to find a SPONSOR3) What to expect from a SPONSOR4) What SPONSORS expect from you. Those are all questions that serve…
Here are some powerful tips from the “Access/Approach” and “Exchange” methods featured in my book, Get DARE From Here, 12 Principles and Practices for Women Over 40 to Take Stock, Take Action and Take Charge of the Rest of Their Lives: Be exceedingly nice to everyone: Some of the people you are able to ACCESS…
Glinda the Good Witch VERSUS Cruella de Vil “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” ― Maya Angelou Lately I’ve seen articles with the terms “Hollywood A-listers,” “superstar women”…
Are boys born loving trains and guns while girls reach for dolls and pretty pink dresses? Are boys born with different brains, enabling them in the areas of math and science, while girls naturally excel in literature and the written word? You may remember, in 2005, when the president of Harvard at the time, Lawrence…
Having built my career in brand marketing, I’m often asked about the art and science of effective branding by friends who are launching small businesses and nonprofits – and whether branding is about building awareness, changing perceptions, improving attitudes, promoting purchase and loyalty, and other questions. To borrow a rapid-fire reply often given by pundits…
To read part one of this blog, click here There are all sorts of orators, spiritual advisors and other experts with plenty of advice on how to be happy. I don’t purport to be an expert, but here are six of my favorite EXPRESS-ways to happiness that seem to resound with other women over 40:…
Does Money Make Us Happy? Somewhat…But Studies Find It Isn’t the Most Precious Irreplaceable Thing – especially for Women Over 40 What is it to be happy? What are the defining characteristics of happiness? How does our notion of happiness change when we’re over 40? Are we happier if we make more money? Are…
The baby boom generation is history-making, life-changing, innovative and unusual. Boomers take literally the mandate of “…Do not go gentle into that good night.” And the boomer cohort is HUGE. According to the U.S. Department of Health and Human Services’ Administration on Aging, the number of Americans entering retirement age will nearly double by the…
Recently, I blogged about the realities of working at home for many women over 40 and offered some initial tips on how to relieve the bleak boredom of it all, not to mention, staying alert to the physical challenges of working at home. Here’s a wake-up call you can’t ignore: Statistics from Aetna, the insurance…
Working from home, on your home, or partial telecommuting? With each passing year I meet more and more people who work from home for a variety of reasons, and despite what might seem like oceans of free time or an infinite flexibility in managing one’s own time, the reality is often the exact opposite. And,…
As we enter yet another new year and another list of resolutions, many of us tend to focus on what we’re doing “wrong” or what we have to “do less of” or “give up”… [or insert vice of your choice] in order to lose the weight, stop smoking, find a new job, etc. There’s a…
Tasty. Healthful. Convenient. Economical. Think you can’t do all four? Think again. These are the demands of the Baby Boomer generation, and food marketers are paying attention now more than ever. Although younger consumers who are considered the most attractive target audience for almost any other product category, consumer behavior studies indicated that single-person…
Companies have been aiming their marketing to people over 60 in very specific but perhaps unsuccessful ways, based on assumptions that may not be valid. A new report from Nielsen NeuroFocus, the Berkeley, Calif.-based agency that specializes in neurological testing for consumer research shows that mature brains respond very differently to marketing messages. They are…
I recently posted a blog discussing Alpha women in our society, those women whose traits of leadership, self-esteem, and high emotional intelligence lift them up to shine above the crowd. And there are many of them! In fact, I soon realized there are now so many DARE-ing and powerful Alpha women in our country that…
This year both Prevention magazine and Adweek (an ad industry trade publication), published articles on over-50 women referred to as “Alpha Women.” Alpha women over 50 are often discussed in our media, but not everyone is in agreement as to what defines an “Alpha” woman. In fact, Adweek received complaint letters saying that marketers only…
I had a wonderful generational “Exchange” yesterday with a young female colleague who was helping me prepare for a Skype meeting with a high-energy executive not known for his patience with technology glitches. I assured her that I would not feel as if she were doing a “Skype for Dummies” session, but rather that she…
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