Tag: Liz Weinmann

Start Something New with Expert Help!

Starting something new is scary for some, invigorating for others.  Before I decided to spend more than the GNP of a third-world nation to pursue an MBA in my 50s (and suffer the terror of sitting in finance classes feeling…

Taking Care of Business – 21st Century Style

Following are some keen gleanings, amusing musings, and plain common sense for women over 40 who get a lot done – with and for other people, taking care of themselves, their teams and their businesses.  These are culled from workshops…

Advertising: Mature Brains Process Ads Differently

Companies have been aiming their marketing to people over 60 in very specific but perhaps unsuccessful ways, based on assumptions that may not be valid. A report from Nielsen NeuroFocus, the Berkeley, Calif.-based agency that specializes in neurological testing for…