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	<title>The DARE-Force for Women Over 40 &#187; Helen Mirren</title>
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	<link>http://thedareforce.com</link>
	<description>For visionary, intelligent, motivated women over 40.</description>
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		<title>Women Over 40: Lamby-Pamby or Fierce and Fabulous?</title>
		<link>http://thedareforce.com/2011/03/07/women-over-40-lamby-pamby-or-fierce-and-fabulous/</link>
		<comments>http://thedareforce.com/2011/03/07/women-over-40-lamby-pamby-or-fierce-and-fabulous/#comments</comments>
		<pubDate>Mon, 07 Mar 2011 18:23:32 +0000</pubDate>
		<dc:creator>Liz DiMarco Weinmann</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Helen Mirren]]></category>
		<category><![CDATA[Vivienne Westwood]]></category>

		<guid isPermaLink="false">http://thedareforce.com/?p=1072</guid>
		<description><![CDATA[If youâ€™re a woman over 40, you know that the expression, â€œMarch comes in like a lion and goes out like a lambâ€ is exactly how some media and marketers see our demographic. I still love marketing, and I adore most of my clients, but I find it stunning that many other marketers donâ€™t seem [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://thedareforce.com/wp-content/uploads/2011/03/red-carpet.jpg"><img class="alignleft size-medium wp-image-1073" title="red carpet" src="http://thedareforce.com/wp-content/uploads/2011/03/red-carpet-300x225.jpg" alt="" width="300" height="225" /></a>If youâ€™re a woman over 40, you know that the expression, â€œMarch comes in like a lion and goes out like a lambâ€ is exactly how some media and marketers see our demographic.  I still love marketing, and I adore most of my clients, but I find it stunning that many other marketers donâ€™t seem to get the fact that the over-40 consumer has more buying power than the little lambs and flocking sheep that are half our age.</p>
<p>Here are cases which may illustrate:  Much of the civilized world listened in awe (or shock, you know who you are) as Academy-Award winner Melissa Leo (50) dropped the F-bomb on the Oscar telecast last week; viewers envied and drooled over 65-year-old Helen Mirrenâ€™s phenomenal figure poured tastefully into 69-year old Vivienne Westwoodâ€™s silver bullet of the gown she designed for her; and the on-air prattlers and babblers practically stoned 52-year-old Sharon for looking too much like â€œold-school glamour.â€  Maybe those fierce and fabulous women over 40 got our attention because the telecast this year featured as hosts one of the most snoozy-doozy, lamby-pamby duos (he, 33 &#8211; she, 28) of all time, in an effort to capture the â€œyouth demographic.â€ Likewise, most of the Oscar-night ads were targeted at Gaga-wannabes and Justin Timber-fakes. What do you think about all this?  Whoâ€™s minding the floor?</p>
<p>Arguably, the only people paying full price for movies these days are people over 40, many of them women, who actually see most movies the old fashioned way:  they go to a theater, cough up almost the same amount of bucks their Spanx cost, and stop texting and shut down their frigging cell phones so they can actually watch the movie.  Is it any wonder that when Billy Crystal (62) walked out on the Oscar-stage as literal comic relief from the unhappy deaf-dumb-and-blind date boring us to sleep, everyone in the audience, from the youngest teen to the oldest spleen gave him a standing ovation.  Pleaseâ€¦someone besides me should have been shouting â€œOut of the way, Hathaway,â€ and â€œSomeone please yanko James Franco.â€    Someone show them the door!  What do you think about all this???  Iâ€™d love to hear your views.</p>
<p><strong>PART TWO- Over 40 Women: Fierce and Fabulous Joan Rivers â€“ tomorrow!</strong></p>
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		<title>Get DARE From Here â„¢! June is BLOOMING!</title>
		<link>http://thedareforce.com/2010/06/04/get-dare-from-here-%e2%84%a2-june-is-blooming/</link>
		<comments>http://thedareforce.com/2010/06/04/get-dare-from-here-%e2%84%a2-june-is-blooming/#comments</comments>
		<pubDate>Fri, 04 Jun 2010 13:55:01 +0000</pubDate>
		<dc:creator>Liz DiMarco Weinmann</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[blooming boomers]]></category>
		<category><![CDATA[book published]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[career transition]]></category>
		<category><![CDATA[DARE]]></category>
		<category><![CDATA[Diane Keaton]]></category>
		<category><![CDATA[food network]]></category>
		<category><![CDATA[Helen Mirren]]></category>
		<category><![CDATA[late bloomers]]></category>
		<category><![CDATA[Meryl Streep]]></category>
		<category><![CDATA[over 40 women]]></category>
		<category><![CDATA[over 50]]></category>
		<category><![CDATA[paula deen]]></category>
		<category><![CDATA[second half of life]]></category>
		<category><![CDATA[sharon stone]]></category>
		<category><![CDATA[starting something new]]></category>
		<category><![CDATA[triumph]]></category>
		<category><![CDATA[women over 40]]></category>

		<guid isPermaLink="false">http://thedareforce.com/?p=588</guid>
		<description><![CDATA[June is finally in full BLOOM! My new book is being published late this month, so I have a great sense of achievement (after watering, sowing, and more than a little sweat, let me tell you!) Late BLOOMERS are all the rage. How about the over-40 women you see on the screen: Meryl Streep, Diane [...]]]></description>
			<content:encoded><![CDATA[<p>June is finally in full BLOOM! My new book is being published late this month, so I have a great sense of achievement (after watering, sowing, and more than a little sweat, let me tell you!)</p>
<div id="attachment_592" class="wp-caption alignleft" style="width: 310px"><a href="http://thedareforce.com/wp-content/uploads/2010/06/paula-deen-kitchen.jpg"><img class="size-medium wp-image-592" title="paula deen kitchen" src="http://thedareforce.com/wp-content/uploads/2010/06/paula-deen-kitchen-300x200.jpg" alt="" width="300" height="200" /></a><p class="wp-caption-text">Super-BLOOMING Woman: Paula Deen</p></div>
<p>Late BLOOMERS are all the rage. How about the over-40 women you see on the screen: Meryl Streep, Diane Keaton, Helen Mirren, Sharon Stoneâ”€these empowered, confident women are great models of success, tenacity, and re-invention. Modeling agencies report that there is more demand for beautiful women over 40, and over 50, to help marketers sell to us boomers.Â  Everyone from cosmetics companies to car makers is courting us. Â Some of the most popular women on TV are over 50, and certainly many of them are late BLOOMERS.</p>
<p>One of the most popular is Paula Deen. This well-known Southern cook suffered so badly from agoraphobia in her 20s that she wouldnâ€™t even leave her house.Â  Today, no one would believe that about this brassy, loud, fun and totally BLOOMING broad! Â Sheâ€™s written 5 books, owns a restaurant in Savannah, has her own line of signature pies at Wal-Mart (but, of course, â€œYâ€™ALL!â€), and hosts several shows on the Food Network. Her brazen, butter-everywhere, innuendo-infused (â€œNow, beat your meat, Yâ€™ALL!â€) commentary may not be for everyone, but her fans adore her. As a businesswoman who recognizes a shrewd mogul when I see one, I love that she has parlayed that platinum-poufed, gutsy-guffawing persona all the way to a big bruiser bank. Â More power to her! Â She Â demonstrates that it takes determination, sweat, and some serious tilling of the soil for us to enjoy new BLOOMS (not to mention BLOOMING profits) well into our 40s, 50s and beyond.</p>
<p>So, to paraphrase Paula Deen, what about â€œYâ€™ALLâ€???? Whatâ€™s in BLOOM for you this month?</p>
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		<title>DARE-Apparent: FUN Dames Over 40</title>
		<link>http://thedareforce.com/2009/03/17/dare-apparent-fun-dames-over-40/</link>
		<comments>http://thedareforce.com/2009/03/17/dare-apparent-fun-dames-over-40/#comments</comments>
		<pubDate>Tue, 17 Mar 2009 19:39:42 +0000</pubDate>
		<dc:creator>Liz DiMarco Weinmann</dc:creator>
				<category><![CDATA[DARE-Apparent]]></category>
		<category><![CDATA[Audrey Hepburn]]></category>
		<category><![CDATA[Bette Davis]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[Cher]]></category>
		<category><![CDATA[Diane Keaton]]></category>
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		<category><![CDATA[Holly Hunter]]></category>
		<category><![CDATA[Joan Crawford]]></category>
		<category><![CDATA[Julianne Moore]]></category>
		<category><![CDATA[Katherine Hepburn]]></category>
		<category><![CDATA[Kyra Sedgwick]]></category>
		<category><![CDATA[Marisa Tomei]]></category>
		<category><![CDATA[Mary Louise Parker]]></category>
		<category><![CDATA[Meryl Streep]]></category>
		<category><![CDATA[Sally Field]]></category>
		<category><![CDATA[Sissy Spacek]]></category>
		<category><![CDATA[Tina Fey]]></category>

		<guid isPermaLink="false">http://thedareforce.com/?p=97</guid>
		<description><![CDATA[If you&#8217;re like most people, the last thing you want when you need a break is anything work-related.Â Â When I need a break, I call friends who canÂ make me laugh so hard I practically forget about everything else. Likewise, I gorge on Websites, TV shows, and magazinesÂ about decorating, and before I decided to lose the weight [...]]]></description>
			<content:encoded><![CDATA[<p class="p27">If you&#8217;re like most people, the last thing you want when you need a break is anything work-related.Â Â When I need a break, I call friends who canÂ make me laugh so hard I practically forget about everything else.</p>
<p class="p27">Likewise, I gorge on Websites, TV shows, and magazinesÂ about decorating, and before I decided to lose the weight I gained in business school (<strong>MBA = Much Bigger Ass</strong>), I used to read cookbooksÂ to decompress, and for aÂ laugh:Â  I mean, if you have time to cut up and roast wholeÂ leg bones from a mammal, your name is either Martha Stewart or Hannibal Lecter.</p>
<p class="p27">When I really need aÂ rest from work, I crave books, TV shows, Websites, movies, actors, and magazines that feature celebrities:</p>
<p class="p27">1) <strong>Those who, &#8220;just like us&#8221; (as <em>Us </em>Magazine says)Â face and conquer adversity</strong> (getting fat, dieting and then getting fat again); or those whose anatomies are even more surreal than their wax-museum avatars:Â (e.g., Madonna&#8217;s arms, Angelina&#8217;s lips, Cher&#8217;s cheekbones);<span class="Apple-converted-space"> </span></p>
<p class="p27">2) <strong>Those who embody the accomplishments, joys and foibles of women over 40</strong> who find their comedic voice, wisdom and other enlightenment in getting older, as they DARE for love, career, children, or other passions &#8211; despite money, memories, orÂ mirrors.</p>
<p class="p27">Anything with <strong><em>Joan Crawford, Bette Davis, Katherine Hepburn, Audrey Hepburn, Meryl Streep, Julianne Moore, Sally Field, Sissy Spacek, Cher, Diane Keaton, Helen Mirren, Holly Hunter, Mary Louise Parker, Kyra Sedgwick, Marisa Tomei,</em></strong> and other visionary, intelligent and motivated women over 40 who faceÂ a challenge; especially, when they mobilize their brains, balls, or bucks to win the day or move on, shouldersÂ held high either way.Â  Not 40 yet, but <strong><em>Tina Fey&#8217;s</em></strong><em> Liz Lemon </em>has more middle-aged quirks than a lot of women over 40,Â yet manages to swagger at detractors, snipe at debaters and dissÂ dilettantes stupid enough to take her on.</p>
<p class="p27">If &#8220;moving on&#8221; for any of these women involves sneaking up on and thenÂ shootingÂ her husband&#8217;s <strong><em>Fatal Attraction</em></strong><em>/</em>bunny poacher inÂ the bathtub, or getting down onÂ her knees pledging sacrifice to God to demonstrate<em> </em><strong><em>The End of the Affair</em></strong><em>,</em> or choking from sobbingÂ in the pickup truck ofÂ her homely farmhand husband asÂ she watches her one-true-hunk-of-burnin&#8217;-love leave town forever over <strong><em>The Bridges of Madison County</em></strong><em>, </em>all the better.Â  The more pathos and bathos, the better the pleasure and complete the escape.Â Â Streep&#8217;s head was literally in the cloudsÂ when she flew withÂ Redford inÂ <strong><em>Out of Africa</em></strong><em>,</em> and they hadn&#8217;t even made love yet &#8211; the whole movie is thrilling and the music aloneÂ is transporting.</p>
<p class="p27">Audiences of all ages and all genders, scream with Pavlovian predictability at the <strong><em>I Love Lucy</em></strong> episode featuring the chocolate factory assembly-line.Â Â Likewise, <strong><em>Carol Burnett</em></strong> and herÂ hilarious send-up of <strong><em>Gone with the Wind</em></strong>, prancing and stumbling around with aÂ huge cascade of draperies &#8211; rod, finials and all &#8211; on her tiny frame.Â Â And who would DAREÂ play a woman past her prime but still making it and shaking it asÂ poignantlyÂ and sympathetically as Dustin HoffmanÂ in <strong><em>Tootsie</em></strong>?</p>
<p class="p27">Regardless of the names of the dames, you don&#8217;t need a lot of bucks to get your yucks.Â  <strong><em>NetFlix</em></strong><em>, </em>which seems to have every movie ever made, has subscription packages for every size wallet.</p>
<p class="p27">Finally, here are <strong>twoÂ witty, funny and irreverent guides</strong> that should be on the bookshelf of every woman over 40 who needs aÂ BREAK: Â <em><br />
</em></p>
<p class="p27"><strong><em>Cinematherapy &#8211; The Girl&#8217;s Guide to Movies for Every Mood,</em></strong> by Nancy Peske and Beverly West; and,</p>
<p class="p27"><strong><em>Bibliotherapy &#8211; The Girl&#8217;s Guide to Books for Every Phase of Our Lives</em></strong> (same authors).</p>
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		<title>DARE-Apparent: Famous Over-40 PASSIONISTAS</title>
		<link>http://thedareforce.com/2009/02/27/dare-apparent-over-40-passionistas/</link>
		<comments>http://thedareforce.com/2009/02/27/dare-apparent-over-40-passionistas/#comments</comments>
		<pubDate>Fri, 27 Feb 2009 18:04:16 +0000</pubDate>
		<dc:creator>Liz DiMarco Weinmann</dc:creator>
				<category><![CDATA[DARE-Apparent]]></category>
		<category><![CDATA[ageless icons]]></category>
		<category><![CDATA[Bette Midler]]></category>
		<category><![CDATA[Dame Judi Densch]]></category>
		<category><![CDATA[Diane Keaton]]></category>
		<category><![CDATA[Diane Sawyer]]></category>
		<category><![CDATA[Glenn Close]]></category>
		<category><![CDATA[Helen Mirren]]></category>
		<category><![CDATA[Lynne Whitfield]]></category>
		<category><![CDATA[Meryl Streep]]></category>
		<category><![CDATA[Michelle Pfeiffer]]></category>
		<category><![CDATA[over 40]]></category>
		<category><![CDATA[over 50]]></category>
		<category><![CDATA[passionistas]]></category>
		<category><![CDATA[Sigourney Weaver]]></category>
		<category><![CDATA[Stockard Channing]]></category>

		<guid isPermaLink="false">http://thedareforce.com/?p=82</guid>
		<description><![CDATA[DARE-Apparent -Â Famous Over-40 PASSIONISTAS Baby boomers &#8211; those of us born in the years between 1946 and 1964 &#8211; have been called the most self-actualized and expressive generation in history, but there have always been passionate, committed, and desirable women pursuing all sorts of DARING and fulfilling feats of love, work and advocacy well into [...]]]></description>
			<content:encoded><![CDATA[<p class="p1"><strong>DARE-Apparent -Â Famous Over-40 PASSIONISTAS</strong></p>
<p class="p2">Baby boomers &#8211; those of us born in the years between 1946 and 1964 &#8211; have been called the most self-actualized and expressive generation in history, but there have always been passionate, committed, and desirable women pursuing all sorts of DARING and fulfilling feats of love, work and advocacy well into their post-40 years.</p>
<p class="p2">Here&#8217;s our salute to a few <strong>Famous Over-40Â PASSIONISTAS We LOVE:</strong> Salma Hayek, Halle Berry, Diane Lane, Jodie Foster, Robin Roberts, Cate Blanchett, and Vanessa Williams, to name a few.</p>
<p class="p2"><strong>Over 50Â and DARING to be healthier, wealthier and wiser than ever:</strong> Diane Keaton, Helen Mirren, Meryl Streep, Michelle Pfeiffer, Dame Judi Densch, Glenn Close, Lynne Whitfield, Stockard Channing, Sigourney Weaver,Â Diane Sawyer and my personal favorite, Bette Midler.</p>
<p class="p2"><strong>Ageless icons who have inspired generations of women:<br />
</strong></p>
<p class="p2"><strong>Clara Barton (1821-1912).</strong> Teacher, nurse, humanitarian; <strong>founded the American Red Cross at 52.</strong></p>
<p class="p2"><strong>Dorothy Parker (1893-1967). Infamous writer who LOVED talking the nasty and doing the naughty. </strong>Indulged her DARING PASSION for words -Â piercing and pounding <strong>-Â into her 70s.Â <span class="Apple-converted-space"> </span></strong></p>
<p class="p2"><strong>Margaret Sanger (1879-1966).</strong> Birth control activist, <strong>42</strong> when she <strong>started Planned Parenthood.Â <span class="Apple-converted-space"> </span></strong></p>
<p class="p2"><strong>Coco Chanel (1883-1971).Â Â Still working in 1954, at 70!</strong> The only fashion industry person named to TIME Magazine&#8217;s list of the 100 most influential people of the 20th century.</p>
<p class="p4"><strong>Maggie Kuhn (1905-1995). </strong>Forced to retire <strong>at 66</strong>, <strong>started the Gray Panthers</strong> to promote and defend seniors. Worked passionately forÂ 20 more years.</p>
<p><strong>Estee Lauder (1906-2004).Â  Driven by quality and to help women look their best,</strong> virtually invented the concept of &#8220;makeover&#8221; and free-sample promotions.Â  <strong>Worked into her 80s.</strong></p>
<p class="p2"><strong>Liz Claiborne (1929-2007).</strong> Disgusted with the quantity and quality of clothes for working women, <strong>founded her company when she was 46.</strong> In 1986, became the first company founded by a woman to make the Fortune 500.Â <span class="Apple-converted-space"> </span></p>
<p class="p2"><strong>Carolyn McCarthy (1944-Â Â Â Â  ).</strong> <strong>Launched her political career</strong> (U.S. Congresswoman from New York) <strong>10 years ago, at 54, </strong>after the murder of her husband and five other commuters by a crazed gunman.Â  Passionately acknowledges that she will always be known as the &#8220;gun lady&#8221; though she champions other causes,Â especially education.</p>
<p class="p2"><strong>Katie Couric (1952-Â Â Â  ).</strong> <strong>Was 48 when she began her crusade against colon cancer </strong>(who can forget herÂ colonoscopy shown on national TV), after a flawed diagnosis claimed the life of her husband, Jay Monahan, at 42.Â Continues toÂ DARE &#8211; just ask Sarah Palin, A-Rod, and the pompous cynics who wrote her off.</p>
<p class="p2"><strong>Dara Torres (1967-Â Â Â  ).</strong> First swimmer in the U.S. to compete in five Olympics, <strong>and the first woman over 40 to swim in the Olympics</strong>, winning three Silver medals.</p>
<p class="p2">AND, finally, who better toÂ salute in this month that celebrates LOVE,Â than <strong>Dr. Susan LOVE.</strong> <strong>At 60, she continues her quest, through the Dr. Susan LOVE Research Foundation</strong>,Â <strong>to eradicate breast cancer within our lifetime.</strong> In 2003, she published the second edition of <em>Dr. Love&#8217;s Menopause and Hormone Book</em>, one of the first books to raise concerns about the widespread long-term use of hormone therapy.</p>
<p class="p2">For all women who have suffered from breast cancer and survived, and for all those who have LOVED and lost them, <strong>we are gratefulÂ for Dr. Susan Love, for what she does for LOVE. </strong></p>
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