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Go DARE: BRAND Your Own Self!

by Liz DiMarco Weinmann

Over the past few weeks, Maria Shriver—the Kennedy daughter and First Lady of California—has been prominent across more media outlets than Octo-Mom, Kate and Jon, and Balloon Dad—combined. By now, we all know that Shriver is the coauthor—along with TIME and the Center for American Progress (a politico-educational think tank founded by President Clinton’s ex-Chief... »

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