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8 Ways to Plan and Brand Your Small Business

by Liz DiMarco Weinmann

In the current economic climate, thousands of people are starting their own businesses. Some stride confidently into setting up a business that they’ve been thinking about for a while. Others are taking on freelance assignments while they continue to network and interview for their next full-time position. For both of these paths, you need... »

Go DARE: BRAND Your Own Self!

by Liz DiMarco Weinmann

Over the past few weeks, Maria Shriver—the Kennedy daughter and First Lady of California—has been prominent across more media outlets than Octo-Mom, Kate and Jon, and Balloon Dad—combined. By now, we all know that Shriver is the coauthor—along with TIME and the Center for American Progress (a politico-educational think tank founded by President Clinton’s... »

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