Tag: baby boomers

Advertising: Mature Brains Process Ads Differently

Companies have been aiming their marketing to people over 60 in very specific but perhaps unsuccessful ways, based on assumptions that may not be valid. A report from Nielsen NeuroFocus, the Berkeley, Calif.-based agency that specializes in neurological testing for…

Tips for Over-50 Career Switchers

Our media cauldron is still spitting out assertions that baby boomers are retiring in record numbers, and continue to moan that there are simply not enough 30-somethings to fill this void. In fact, recent reports indicate there are more unemployed…