Category: Blog

Taking Care of Business – 21st Century Style

Following are some keen gleanings, amusing musings, and plain common sense for women over 40 who get a lot done – with and for other people, taking care of themselves, their teams and their businesses.  These are culled from workshops…

Advertising: Mature Brains Process Ads Differently

Companies have been aiming their marketing to people over 60 in very specific but perhaps unsuccessful ways, based on assumptions that may not be valid. A report from Nielsen NeuroFocus, the Berkeley, Calif.-based agency that specializes in neurological testing for…

“The Takeaway” Radio Interview: Shunning Retirement for Startups

“Shunning Retirement for Start Ups,” Monday, January 20, 2014 LISTEN to The Takeaway Interview: [ca_audio url_mp3=”http://thedareforce.com/wp-content/uploads/2014/01/takeaway012014-encore.mp3″ url_ogg=”OGGURL” css_class=”codeart-google-mp3-player” autoplay=”false” download=”false” html5=”false”]Check out the interview I did today on The Takeaway Radio Show. “Older Americans are increasingly shunning retirement to start…

Over 40 – DARE to Go Back to School!

Going back to school to get my MBA from NYU was truly one of the best things I ever did. With the global demand for higher levels of skills and education, adults are re-enrolling in college campuses across the nation…

High There! – High-rise over 40!

The education industry offers us literally millions of options for expanding the depth and breadth of our brainpower, from womb to tomb. Yet, there’s an assumption within some industries and organizations that when someone has reached the age of 50…